Moonbeam Español: Reactivating the Hispanic Web3 Community


**Proposer:** Brandon Filth

**Abstract** :
This proposal seeks to reactivate Moonbeam's official Spanish-speaking social media channels (**X** and **Telegram**), which have been inactive since 2023. A four-month content and business development (BD) strategy will be implemented, including **$200 USD monthly** for community dynamics (smart contract deployment contests and ideathons), aiming to position Moonbeam as the premier multi-chain EVM hub for developers in Latin America and Spain.

**Motivation** :
The Hispanic community represents one of the fastest-growing markets in Web3. The prolonged inactivity of Moonbeam's Spanish communication channels limits awareness of its **EVM** functionality, **XCM** cross-chain messaging, and its role as the Polkadot gateway. It's crucial to reactivate these channels with a specific prize budget to directly incentivize developers, ensuring Moonbeam actively attracts EVM builders and remains competitive in this key region

**Project Overview and Team Experience:**
The four-month project focuses on a **comprehensive reactivation and growth strategy** for **X** and **Telegram**, covering:

1. **Content Generation:** Create high-quality educational content (infographics, threads, short-form *reels*) explaining Moonbeam's unique value proposition (EVM, XCM) and its use for developers.
2. **Community Incentives:** Execute monthly dynamics (**$200 USD/month**) such as *ideathons* and smart contract deployment contests to stimulate direct network activity.
3. **Community Management & BD:** Moderate and energize channels and actively attract Hispanic EVM developers, startups, and DAOs to build on Moonbeam.

#### Team Experience

**Brandon Filth** will be solely responsible for executing the strategy, combining technical support, development, and community management functions:

* **Technical and Ecosystem Experience:** Background in **Computer Engineering** and **QA**. He has been involved in the Polkadot/Substrate ecosystem for **three years**, developing tools like **Polkabot**.
* **Event Participation:** Collaborated at key regional events, including Polkadot at Talent Land Guadalajara, Google Devs Puebla Side Event, and served as a **mentor at the Nerdconf Monterrey hackathon**.

**Rationale:**
The reactivation of **Moonbeam en Español** will add critical value to the ecosystem by **converting awareness into adoption.** Specifically, it will:

* **Accelerate EVM Developer Adoption:** The prize dynamics ($200 USD/month) will create a direct funnel for EVM developers to test and deploy their first contracts on Moonbeam.
* **Increase Network Activity:** Campaigns focused on *smart contract deployment* will generate verifiable on-chain activity.
* **Foster Decentralization:** Ensure broader participation of the Hispanic community in Moonbeam's governance and voting processes.

Overall Cost : The total requested cost for the four-month project is $3,200 USD. The total monthly cost is $800 USD.

| Title         | Monthly Detail                              | Monthly Cost | Total Cost 4 months |
| ------------- | ------------------------------------------- | ------------ | ------------------- |
| Salary        | 40 hours/month                              | $600         | $2,400              |
| Dynamics Fund | Prizes for contest, ideathons and campaigns | $200         | $800                |
| Total         |                                             | $800         | $3,200              |

**Specifications:**

The project will focus on:

| Category          | Platforms / Tools                                      |
| ----------------- | ------------------------------------------------------ |
| Primary Channels  | Twitter/X (Moonbeam Español) and Telegram              |
| Visual Content    | Infographics, theards, and short videos                |
| Data Analysis     | X APIs / Social media analytics tools (for KPI)        |
| Technical Support | Telegram Bots (for voting reminders or data managment) |

**Steps to Implement**:

| Step                                 | Description                                                                                                                        | Cost (USD) | Resources/Manpower |
| ------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------ |
| 1. Initial planing & setup           | Define the strategy, content calendar, gain access, set up KPI dashboards, and define the rules for the first prize dynamics.      | $800       | 40 hours(Brandon)  |
| 2. Reactivation & Dynamics Execution | Launch the reactivation campaign. Execute the first prize dynamic ($200). Publish 5-7 pieces of content weekly.                    | $800       | 40 hours           |
| 3. Business Development & Governance | Execute the second prize dynamic ($200). Targeted campaigns for EVM developers. Translation and promotion of governance proposals. | $800       | 40 hours           |
| 4. Evaluation &  report              | Execute the third and final prize dynamic ($200). Compile all KPI data and generate a final impact report.                         | $800       | 40 hours           |
| Total                                |                                                                                                                                    | $3,200     | 160 hours          |

## Future Projections and Community Engagement

This four-month proposal is designed as a **pilot period** to demonstrate measurable results and the value of focused Hispanic community management. The continuation and potential **refinancing** of this initiative for subsequent periods will be contingent upon the positive evaluation and support from the Moonbeam community, based on the achieved KPIs and the impact report delivered at the end of this phase.

I am fully committed to the success of this project and am **open to suggestions** from the community and the Treasury Council to adapt the strategy as needed. I am also available to **answer any questions** regarding the budget, strategy, or deliverables.

X: [@0xNigromante](https://x.com/0xNigromante)
Github: [BrandonFilth](https://github.com/BrandonFilth)

Moonbeam Español: Reactivating the Hispanic Web3 Community
**Proposer:** Brandon Filth

**Abstract** :
This proposal seeks to reactivate Moonbeam's official Spanish-speaking social media channels (**X** and **Telegram**), which have been inactive since 2023. A four-month content and business development (BD) strategy will be implemented, including **$200 USD monthly** for community dynamics (smart contract deployment contests and ideathons), aiming to position Moonbeam as the premier multi-chain EVM hub for developers in Latin America and Spain.

**Motivation** :
The Hispanic community represents one of the fastest-growing markets in Web3. The prolonged inactivity of Moonbeam's Spanish communication channels limits awareness of its **EVM** functionality, **XCM** cross-chain messaging, and its role as the Polkadot gateway. It's crucial to reactivate these channels with a specific prize budget to directly incentivize developers, ensuring Moonbeam actively attracts EVM builders and remains competitive in this key region

**Project Overview and Team Experience:**
The four-month project focuses on a **comprehensive reactivation and growth strategy** for **X** and **Telegram**, covering:

1. **Content Generation:** Create high-quality educational content (infographics, threads, short-form *reels*) explaining Moonbeam's unique value proposition (EVM, XCM) and its use for developers.
2. **Community Incentives:** Execute monthly dynamics (**$200 USD/month**) such as *ideathons* and smart contract deployment contests to stimulate direct network activity.
3. **Community Management & BD:** Moderate and energize channels and actively attract Hispanic EVM developers, startups, and DAOs to build on Moonbeam.

#### Team Experience

**Brandon Filth** will be solely responsible for executing the strategy, combining technical support, development, and community management functions:

* **Technical and Ecosystem Experience:** Background in **Computer Engineering** and **QA**. He has been involved in the Polkadot/Substrate ecosystem for **three years**, developing tools like **Polkabot**.
* **Event Participation:** Collaborated at key regional events, including Polkadot at Talent Land Guadalajara, Google Devs Puebla Side Event, and served as a **mentor at the Nerdconf Monterrey hackathon**.



**Rationale:**
The reactivation of **Moonbeam en Español** will add critical value to the ecosystem by **converting awareness into adoption.** Specifically, it will:

* **Accelerate EVM Developer Adoption:** The prize dynamics ($200 USD/month) will create a direct funnel for EVM developers to test and deploy their first contracts on Moonbeam.
* **Increase Network Activity:** Campaigns focused on *smart contract deployment* will generate verifiable on-chain activity.
* **Foster Decentralization:** Ensure broader participation of the Hispanic community in Moonbeam's governance and voting processes.

Overall Cost : The total requested cost for the four-month project is $3,200 USD. The total monthly cost is $800 USD.

| Title         | Monthly Detail                              | Monthly Cost | Total Cost 4 months |   |   |
| ------------- | ------------------------------------------- | ------------ | ------------------- | - | - |
| Salary        | 40 hours/month                              | $600         | $2,400              |   |   |
| Dynamics Fund | Prizes for contest, ideathons and campaigns | $200         | $800                |   |   |
| Total         |                                             | $800         | $3,200              |   |   |

**Specifications:**

The project will focus on:



| Category          | Platforms / Tools                                      |   |   |   |   |
| ----------------- | ------------------------------------------------------ | - | - | - | - |
| Primary Channels  | Twitter/X (Moonbeam Español) and Telegram              |   |   |   |   |
| Visual Content    | Infographics, theards, and short videos                |   |   |   |   |
| Data Analysis     | X APIs / Social media analytics tools (for KPI)        |   |   |   |   |
| Technical Support | Telegram Bots (for voting reminders or data managment) |   |   |   |   |

**Steps to Implement**:



| Step                                 | Description                                                                                                                        | Cost (USD) | Resources/Manpower |
| ------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------------ |
| 1. Initial planing & setup           | Define the strategy, content calendar, gain access, set up KPI dashboards, and define the rules for the first prize dynamics.      | $800       | 40 hours(Brandon)  |
| 2. Reactivation & Dynamics Execution | Launch the reactivation campaign. Execute the first prize dynamic ($200). Publish 5-7 pieces of content weekly.                    | $800       | 40 hours           |
| 3. Business Development & Governance | Execute the second prize dynamic ($200). Targeted campaigns for EVM developers. Translation and promotion of governance proposals. | $800       | 40 hours           |
| 4. Evaluation &  report              | Execute the third and final prize dynamic ($200). Compile all KPI data and generate a final impact report.                         | $800       | 40 hours           |
| Total                                |                                                                                                                                    | $3,200     | 160 hours          |

## Future Projections and Community Engagement

This four-month proposal is designed as a **pilot period** to demonstrate measurable results and the value of focused Hispanic community management. The continuation and potential **refinancing** of this initiative for subsequent periods will be contingent upon the positive evaluation and support from the Moonbeam community, based on the achieved KPIs and the impact report delivered at the end of this phase.


I am fully committed to the success of this project and am **open to suggestions** from the community and the Treasury Council to adapt the strategy as needed. I am also available to **answer any questions** regarding the budget, strategy, or deliverables.


X: [@0xNigromante](https://x.com/0xNigromante)
Github: [BrandonFilth](https://github.com/BrandonFilth)

#320 Moonbeam Español: Reactivating the Hispanic Web3 Community